Sotogrande

SO/ 

The proposal of this project was to update and reposition a successful and recognized hotel, the Almenara, in Sotogrande, one of the best sites on the Cadiz coast.

The goal: to transform it into one of the leading resorts within European vacation destinations by the hand of an innovative and newly created brand, SO, by Accor.

With that aim, freedom to create, and the trust placed in us by Alsotel, Sotogrande, and Orión, we began to reimagine the site; creating the new design of interior architecture and landscape that would be capable to absorb the idyllic atmosphere.

Many concepts were thought up, but at the end the most inclusive won out.

Aim: to go from a closed place to a large, refreshing central park that opens out to the best views of southern Spain.

To move from a golf resort to a new "country house" concept adapted to the land, creating service and leisure areas.

Destinations are created and their access points, are the start.

We created a new awe-inspiring elevated platform to create surprise in the client as soon as he arrives. The platform sprawls towards the views, with the creation of a new reception building as the door to enter into the hotel's new garden park.

All associated services were located below ground, leaving a clean design,and exposing only the customer areas.

From this new platform, one can walk or take a golf cart to access the central park, which is parallel to the coastline and divides the hotel into two clear sectors: 

1. The existing rooms and original main building, as well as the old reception area, which we kept after having demolished the constructions that interfere the views of the valley and Sotogrande.
2. The new common areas with food and beverage zones, spa area, golf area, pools, and leisure sectors.

These terraced, semi-buried, landscaped area that are integrated into the topography offer a spectacle when customers access the facilities in addition to providing privacy in each of the buildings without affecting the rear rooms or the swimming pool and restaurant areas.  These latter areas become the new nerve center of the customers' new life and rest.

Welcome to the new Eden, the new space to be; a space to share experiences.  This is an integrated, natural environment with a new image that reflects both local tradition and the innovative image associated with Sotogrande. Sobriety and neutral elegance.

Welcome to So/ Sotogrande.